| One way Google maintains their monopoly is that many websites block all bots except for the Google indexing bot. This makes it literally impossible for anyone to make a competing search engine because millions of doors are slammed in their face. There is no practical way to negotiate access at this scale either leaving no options for small startups — e.g.: AI-based search! One possible anti-monopoly measure would be to force Google to mask the identity of their bots. E.g.: force them to use a random IP address pool that third parties can also use without their permission. IMHO breaking up corporations is a bit heavy-handed and not the only remedy available. |
Respectfully disagree in Google's case. Indexing is not their only advantage - having full, unfettered access and control over email, maps, Android play, cloud, and the other myriad divisions plus knows what else via side deals is too much and fully justifies breaking up the business.
Your suggestion works if we were still 2002-ish, before they got too big