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by daredevildave
5192 days ago
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I'm not sure, maybe you have a different definition of 'frighteningly ambitious' to me. What is the largest possible outcome from making it slightly easier or cheaper to repair your car? It saves a few million Americans a few hundred dollars? My definition would be more like: sending ordinary people into space; making a mass-production electric vehicle; cheap solar power; curing flu/the common cold; inventing a new type of computing device; replacing huge incumbent companies (telcos, oil); reducing home electricity usage by >50%; inventing a new human-computer interface. Etc. |
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So I look into it and I discover that one of the main reasons that people replace a broken device is because it's really easy to go buy a new piece of gear (everyone wants to sell you one!), and much more trouble to track down someone who will repair an old one (properly!) and go deal with whatever's involved in getting it done.
OK, that's an interesting problem to solve, right? But if people are throwing away devices, how do you get everyone to change their behavior? That's really hard, especially for a startup with limited resources.
So what's a minimum viable product to get started with? Well, what if you started with a way to let people get their cars repaired more easily? People already get their cars repaired, and the user experience is terrible. Solve the part of the problem that people know they need solved first (car repair), then move on to convincing them they want other things repaired too. That they don't need a new gadget every two years, they just need an easy way for someone to help them keep their old one in good repair.
And if it works, that's tons (as a measurement of weight) of working devices that don't go into landfills, and tons of natural resources that aren't used up making devices to replace them. Is that ambitious enough for you?
(Note: I have no idea if this is what the founders are actually thinking or not. I just know that you can't judge the ambition of a startup from their first product.)