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by zitterbewegung
992 days ago
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Two wrongs making a right here sort of weird. The local channels around me have started becoming available on online streaming services. Once that really occurs the lines between streaming / cable / terrestrial video are going to keep on blurring. Streaming services that have transformed streaming into more like a cable model don't seem to be sustainable though so it begs the question what will be the future. |
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The recommendation system around broadcast media seems immature and doesn't feel personal, the cable model makes it worse. People don't subscribe to every service every month, like they did for cable, people cycle through them. Keeping a viewer will always be cheaper than trying to regain a lost one.
Youtube and Twitch has gained social signficiance and some content is on par with traditional media. Kids who only watch YT, Twitch, and TikTok do not feel left out socially. Memes and social media fill in any gaps. I've noticed that the younger generations are more surprised when a peer doesn't know the Mr Beast YT channel than when they don't know a specific TV channel/show.
I think the future of live events and sports will look like Twitch, with a heavy emphasis on interactability. I think branding for shows/channels will get more focused on the characters/actors and creators. And larger categorization will be based on genre. Basically the same way it works with movies.