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by knaik94
998 days ago
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Similar to how most people have shifted to permanent shuffle for the song selection queue, online streaming caused the same shift in how people decide what to watch. Familiary with existing media is what keeps people tied to services, and at some point viewers will move on. The recommendation system around broadcast media seems immature and doesn't feel personal, the cable model makes it worse. People don't subscribe to every service every month, like they did for cable, people cycle through them. Keeping a viewer will always be cheaper than trying to regain a lost one. Youtube and Twitch has gained social signficiance and some content is on par with traditional media. Kids who only watch YT, Twitch, and TikTok do not feel left out socially. Memes and social media fill in any gaps. I've noticed that the younger generations are more surprised when a peer doesn't know the Mr Beast YT channel than when they don't know a specific TV channel/show. I think the future of live events and sports will look like Twitch, with a heavy emphasis on interactability. I think branding for shows/channels will get more focused on the characters/actors and creators. And larger categorization will be based on genre. Basically the same way it works with movies. |
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