[eterm]

Indeed, which is I suspect why fandom still ranked so highly above poewiki for many searches for far too long, and initially even appending poewiki would often return no results or just the fandom result.

Thankfully there's been a notable shift in the past 3-6 months.

What has finally helped I think is the sheer amount of stale or missing data on fandom, so as a really basic current example, it doesn't have mention of tattoos, a fairly critical aspect of the current league.

[iamacyborg]

The biggest reason was simply that we were being penalised for having duplicate content, which Google are able to detect.

We definitely over index on content added post-fork, which makes sense given that we're not competing with Fandom for those searches.

According to Google Search console, in the last 3 months we've had 32.9M impressions and 4.39M clicks, which is nothing to sniff at.

[eterm]

Are there any headers added by the extension so you can detect natural vs redirected traffic?

[iamacyborg]

I don't believe so, we never implemented client or server side tracking on the wiki though so it's not like we'd look at it anyway.