[iamacyborg]

The biggest reason was simply that we were being penalised for having duplicate content, which Google are able to detect.

We definitely over index on content added post-fork, which makes sense given that we're not competing with Fandom for those searches.

According to Google Search console, in the last 3 months we've had 32.9M impressions and 4.39M clicks, which is nothing to sniff at.

[eterm]

Are there any headers added by the extension so you can detect natural vs redirected traffic?

[iamacyborg]

I don't believe so, we never implemented client or server side tracking on the wiki though so it's not like we'd look at it anyway.