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by gpm
993 days ago
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> I'm surprised the studios aren't getting more involved with going after AI models that included their properties in them. If you're the first group to sue you have to spend millions extra on lawyers to establish the precedent. I don't see much reason for Disney and friends to rush to be first. The current state of AI isn't really a threat to Disney and friends, just suggestive of a future threat. No need to rush on that account either. Especially since if they win the lawsuit - they're still going to benefit from all the R&D on neural networks that is happening on other peoples dime right now. And all in, do studios stand to lose more or gain more to AI? Drastically cutting their costs might be worth some extra competition. |
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Most people seem to have a difficult time grasping that if the model is trained in such a way that Disney's IP is excluded, the model doesn't know Disney even exists. Consider if every Disney website was excluded from Google and every Disney related trademark was blacklisted.
As of mid 2023 it is very clear personal assistants are going to replace traditional web search. In my use case, they've replaced it 100%: excluding searching a single website or product name. Will these generative assistants -- which must be capable of both processing and generating images -- know the rights holder's IP even exists? The idea that a useful LLM is going to be trained on 100% public domain, copyright free data is absurd.
IP owners are suggesting that future personal assistants would need to pay them for the knowledge of even the mere existence of their IP. That would be like if every website indexed by Google and every trademarked keyword required Google to pay the copyright owner per search. That isn't possible. To the contrary, the reverse occurs.
What if the future is in fact the opposite of what IP owners are now suggesting? Nike pays the generative AI company for Nike shoes to appear in the one-off movie generated for a single viewer based on their personal preferences?
The world is drowning in IP: text, video, music. The future will be a deluge.