[AJ007]

It's a lose-lose for the studios. If they win on the IP side, all of the generative content of the future will exclude their IP. If they lose, then they don't get paid for it, or worse they have to pay for it.

Most people seem to have a difficult time grasping that if the model is trained in such a way that Disney's IP is excluded, the model doesn't know Disney even exists. Consider if every Disney website was excluded from Google and every Disney related trademark was blacklisted.

As of mid 2023 it is very clear personal assistants are going to replace traditional web search. In my use case, they've replaced it 100%: excluding searching a single website or product name. Will these generative assistants -- which must be capable of both processing and generating images -- know the rights holder's IP even exists? The idea that a useful LLM is going to be trained on 100% public domain, copyright free data is absurd.

IP owners are suggesting that future personal assistants would need to pay them for the knowledge of even the mere existence of their IP. That would be like if every website indexed by Google and every trademarked keyword required Google to pay the copyright owner per search. That isn't possible. To the contrary, the reverse occurs.

What if the future is in fact the opposite of what IP owners are now suggesting? Nike pays the generative AI company for Nike shoes to appear in the one-off movie generated for a single viewer based on their personal preferences?

The world is drowning in IP: text, video, music. The future will be a deluge.