[tomjen3]

If I want to know what movies are playing, I can ask the cinema. This is far more effective for the both of us.

If I want to know who is running for election, this is similarily available.

As for social issues? Being able to afford to make noise has proven a drastically inferior barrier than I need.

[vel0city]

If I only know about what movies are coming out is by asking the cinema, I'm probably going to miss out on a lot of movies I'll probably enjoy, unless I make quite the habit of asking the cinema on a very regular basis.

[tomjen3]

I don’t know why you think that would be the case, I am interested in history so I get the news letter from the local museum.

[vel0city]

So you're subscribed to their marketing letter, aka getting their ads. Still a "push" action. That's fine and I think that's good advertising.

And I think that's the case because that's my life experience, today. I know far less about movies playing at the theater because I'm at the theater less for other reasons. I don't see all the trailers and posters and displays for upcoming movies, I don't get that information thrown at me anymore, so I don't know any of it.

I didn't used to have to try to find movies I'd like. Now I do. Why? Because I consume fewer ads.

[tomjen3]

I am getting their news letter. I don't consider that ads, but news, since it is spots that are first party and not sold.