So you're subscribed to their marketing letter, aka getting their ads. Still a "push" action. That's fine and I think that's good advertising.
And I think that's the case because that's my life experience, today. I know far less about movies playing at the theater because I'm at the theater less for other reasons. I don't see all the trailers and posters and displays for upcoming movies, I don't get that information thrown at me anymore, so I don't know any of it.
I didn't used to have to try to find movies I'd like. Now I do. Why? Because I consume fewer ads.
And I think that's the case because that's my life experience, today. I know far less about movies playing at the theater because I'm at the theater less for other reasons. I don't see all the trailers and posters and displays for upcoming movies, I don't get that information thrown at me anymore, so I don't know any of it.
I didn't used to have to try to find movies I'd like. Now I do. Why? Because I consume fewer ads.