[mjamesaustin]

The biggest issue is that Apple can compete directly with companies like Spotify without playing by any of the rules they force on their competitors.

The owner of a marketplace should not be able to compete on that marketplace without strict separation of power. Apple has huge advantages compared to Spotify when it can advertise any way it wants, doesn't pay commission fees, and can give itself priority for integration with systems like Siri.

[imchillyb]

You’re treading on thin ice here.

Every retail chain has in house brands.

Your rule change would affect every retailer, grocer, technology company in the USA; negatively.

Profits in other areas don’t come close to profits from their own brands.

[WirelessGigabit]

Yet when you go to your local Walmart you don't need to go through extra hoops to buy non-house brand stuff.

In fact, the non-house brand stuff is actually displayed MORE prominently.

[imchillyb]

Because, and hear me out here, those companies /pay$/ Wally for that opportunity, that end cap, that big glowing sign…

Which do you think nets them more money in that case? The one time Wally- tissue purchase, oooor…. The contract with Charmin?

See, Wally gets to feed from both troughs. Oink oink.