[imchillyb]

You’re treading on thin ice here.

Every retail chain has in house brands.

Your rule change would affect every retailer, grocer, technology company in the USA; negatively.

Profits in other areas don’t come close to profits from their own brands.

[WirelessGigabit]

Yet when you go to your local Walmart you don't need to go through extra hoops to buy non-house brand stuff.

In fact, the non-house brand stuff is actually displayed MORE prominently.

[imchillyb]

Because, and hear me out here, those companies /pay$/ Wally for that opportunity, that end cap, that big glowing sign…

Which do you think nets them more money in that case? The one time Wally- tissue purchase, oooor…. The contract with Charmin?

See, Wally gets to feed from both troughs. Oink oink.