It isn't though, in the context of a f2p mobile game. Under one model, only paying customers cost you. In the other you're paying for every drive by (re)download.
Yeah, certainly. This feels like such a weird model. Many developers will end up paying much less than 1% maybe even closer 0.1% while for others it could be much higher than 5%.
And the worst thing is that they’ll apply it retroactively so that your only choice will be take down the game or pay up whatever Unity asks..