[rgrieselhuber]

People aren’t happy owning nothing.

[RF_Savage]

And people "owning" luxury vehicles likely disliked having to rent parts of it. And that reputational damage might have played a role.

"Nice BMW you got, what's the monthly rent?"

[dazc]

Well, a lot of BMWs are rented anyhow. It's not surprising BMW would engage in further rent-seeking behaviour.

[arcticgeek]

ridiculous. it should be enough that a person chose your brand with their wallet in the first place. no one wants to rent your features.

[hiddencost]

*condo fee

[nerdponx]

But only the people with substantial disposable income to throw around (e.g. BMW buyers) are able to actually effect change in response to their displeasure. Normal people just have to suffer.