[RF_Savage]

And people "owning" luxury vehicles likely disliked having to rent parts of it. And that reputational damage might have played a role.

"Nice BMW you got, what's the monthly rent?"

[dazc]

Well, a lot of BMWs are rented anyhow. It's not surprising BMW would engage in further rent-seeking behaviour.

[arcticgeek]

ridiculous. it should be enough that a person chose your brand with their wallet in the first place. no one wants to rent your features.

[hiddencost]

*condo fee