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by happymellon 1019 days ago
If it was forward looking, rather than retroactive then it would at least mean that chip manufacturers wouldn't be able to sell their undocumented/unsupported crap because all the buyers have to have it?

If there are no buyers then their attitude should change.

1 comments

This is incorrect, because you're assuming that all the buyers have to have it, when the chip manufacturer is selling into many industries/markets.

Since the specific "IoT device for the USA market" set of buyers is actually a small percentage of sales for most of the parts they sell, they really don't care to support their product from the IoT security perspective. This support is expensive, so it would very likely be cheaper for them to ignore the market completely.

> This support is expensive

Most of IoT is that way. We had sales cycles that were 2-3 years long and they would in the end buy 300 units. I then go back to my suppliers and say 'hey support these 500 ic's that you sold me for 10 years from right now' They would laugh me out of the room unless I am showing up with big bags of cash. That instantly makes the whole project unviable to sell/support.

Yes, absolutely. This is the exact conditions of most of our higher-end products (500-1000 units sold of a particular configuration is common). It's funny to get laughed out of the room even asking some chipmakers "can you sell us 1000 parts, please?"
It is tough to explain to people that 1000 is not even alot for some of these guys. 1000 parts at say a fun price of 20 each. That is Maybe a 20-25k sale at most. For some of these companies that is a rounding error. You get lower priced parts and they just do not care much. There is no margin in it for them. Especially if you are not coming back every few months.
Disappointingly that makes sense.