[jonathanjaeger]

What has created a greater projected lifetime value for a customer?:

A) Targeted Facebook ads based on a specific affinity

B) Friends of friends referred through your "viral mechanics" (organic lead gen)

C) Targeted search or display traffic

[betashop]

In order:

1. iPad signups. 2. friends inviting friends. 3. facebook ads targeting interests and demos. 99. google display 10001. google search.

[jonathanjaeger]

Thanks, what I was thinking. I read the iPad blog you wrote, and I do think it's more about the type of user who buys an iPad at this point (with some residual bump due to the fun of browsing on the device).

On Facebook, the bigger the crowd you have liking your page, the more you can do ads that say "your friend likes Fab.com..."(though the reach isn't huge for those ads).