[jonathanjaeger]

Thanks, what I was thinking. I read the iPad blog you wrote, and I do think it's more about the type of user who buys an iPad at this point (with some residual bump due to the fun of browsing on the device).

On Facebook, the bigger the crowd you have liking your page, the more you can do ads that say "your friend likes Fab.com..."(though the reach isn't huge for those ads).