[brudgers]

I'm not. There is no incentive for better energy utilization.

[edit] for advertizement driven software. Energy efficiency is something which goes to the bottom line of handset manufacturers. That this research comes from Microsoft, not Google, shows how different the incentives in regards to energy management are for the two companies' mobile OS's.[/edit]

[edit 2]It also illustrates the problem of the commons inherent in the app model. Lots of contact with the ad server is great for each app and poor for overall energy efficiency.[/edit 2]

[mdwrigh2]

I mean, there are incentives. If a battery lasts longer, a user will spend more time in apps, which leads to more ad views.

Whether the ad companies are measuring and paying attention to this is a different matter.

[fluidcruft]

They also spend more time in the app when it stutters and lags due to ad load. /snark

Otherwise... it's just another reason to learn smali.

[obtu]

Android has a “where did my battery go” UI to provide that incentive.