[mdwrigh2]

I mean, there are incentives. If a battery lasts longer, a user will spend more time in apps, which leads to more ad views.

Whether the ad companies are measuring and paying attention to this is a different matter.

[fluidcruft]

They also spend more time in the app when it stutters and lags due to ad load. /snark

Otherwise... it's just another reason to learn smali.