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by ofrzeta 1032 days ago
same in the German Frankfurter Allgemeine Zeitung (FAZ):

https://de.wikipedia.org/wiki/Datei:Firefox-anzeige-faz.jpg
2 comments
schroeding 1032 days ago
In Germany, Firefox was the most commonly used browser by a huge margin until 2016, when it was overtaken by Chrome[1] - it still has 11% market share (20% on the desktop) compared to the ~3% in the US or world-wide.

Those German ad campaigns were quite effective, apparently. :D

[1] https://gs.statcounter.com/browser-market-share/all/germany/...

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FirmwareBurner 1032 days ago
That ad is just ... oof. Either I don't get German advertising (though I speak German) or the ad is poor.
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hutzlibu 1032 days ago
You have to consider the target audience. People who read the FAZ are fine with lots of text and probably prefer that style over something flashy. (But I also don't think it is a perfect ad)
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heywhatupboys 1032 days ago
Ads don't have to be hard blasting gangster rap, annoyingly shouting voiceover, and flashing lights. Some cultures prefer modesty and adult looks
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FirmwareBurner 1032 days ago
That doesn't mean it's automatically a good ad, even for the German culture. It could still be a bad ad.
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