[FirmwareBurner]

That ad is just ... oof. Either I don't get German advertising (though I speak German) or the ad is poor.

[hutzlibu]

You have to consider the target audience. People who read the FAZ are fine with lots of text and probably prefer that style over something flashy. (But I also don't think it is a perfect ad)

[heywhatupboys]

Ads don't have to be hard blasting gangster rap, annoyingly shouting voiceover, and flashing lights. Some cultures prefer modesty and adult looks

[FirmwareBurner]

That doesn't mean it's automatically a good ad, even for the German culture. It could still be a bad ad.