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by samanamp
1042 days ago
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Every word you said is true and we learned it the very hard way. > Buying a business of any size is no joke.
In the last 8 months I developed more grey hair compared to last 10 years. Running a business has so many aspects to it. About rewriting the app, we didn't have much choice. Was written 2016 and barely updated since in a language that was hard to learn/expensive to hire developers for. At this point, we are up to trying ideas. Let me know if you have any book, blog or any general recommendations. |
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1. Whoever churns, ask them manually on WHY. Offer them a discount if price is the issue. If it's functionality, then start capturing that information. You goal would be to reduce churn of existing customers so you are not bleeding cash.
2. In Parallel, you need to market the app. I don't know much about Shopify's app ecosystem but there must have a way to get listed on their directory or no ? Perhaps find someone who runs a different shopify app (not a competitor) and approach them for guidance. People like to help usually.
If you want general marketing ideas, I am happy to help. Reach out directly.