|
|
|
|
|
|
by Dudelander
1034 days ago
|
|
|
> The problem is that it's pretty rare that you re-convert a churned user. Pretty sure this isn't true. Reconverting a former customer is cheaper than converting new customers from an advertising perspective. I wouldn't imagine that social media customers are any different. I will say that it is generally cheaper to keep an existing customer than to re-covert them later, but that's a separate issue. I imagine the case here is that people downloaded threads to check it out, and then stopped using it because the network wan't as large as Twitters'. |
|
|
It depends for what? In mobile games for instance you're considered to have burned the user out if they churn from the game's first 5 hours. Hence the Pokemon Go problem - they'd rather have scaled the user base slowly than have a flash in the pan. [1]
I understand in retail or maybe a gym membership, re-conversion may be easier.
1. Im aware Pokemon Go is still a succesful game, but my point is it would have been better to scale slower.