[VHRanger]

> Reconverting a former customer is cheaper than converting new customers from an advertising perspective

It depends for what? In mobile games for instance you're considered to have burned the user out if they churn from the game's first 5 hours. Hence the Pokemon Go problem - they'd rather have scaled the user base slowly than have a flash in the pan. [1]

I understand in retail or maybe a gym membership, re-conversion may be easier.

1. Im aware Pokemon Go is still a succesful game, but my point is it would have been better to scale slower.