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by gr0wthhack3r
1040 days ago
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(Disclaimer: I joined the Stellar Sleep team after they got into YC, partly because I also had insomnia for many years and went through a full $1000+ in-person CTB-I treatment regimen which helped quite a bit) Hey there! Wanted to chime in and let you know that we hear your concerns! I expressed the same sentiment about long surveys to George and Ed when I was considering joining their team. We're committed to making pricing, user onboarding, etc more transparent and easier for our users. Yes, we do use onboarding survey responses to personalize our program. The programs on the payment page might look the same "regardless of your answers", but behind the scenes, we really are building customized modules based on your responses. For example, if a user mentions in the quiz that they have racing thoughts, we're working to surface relevant content earlier in the program and partnering with our professional sleep psychologists to create more modules that tailor to such needs. Everyone on our team is constantly learning, and we do appreciate your feedback and patience! To get the app off the ground, we needed to make quick decisions in the beginning and just go with what made sense to us, but as we build out our team and incorporate more of your feedback, we're committed to doing better. I wouldn't work here if I didn't believe this was part of our mission. |
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The customer wants to see what your product is, what it does, how it does it specifically and succinctly, and how much it costs, front and center.
These "onboarding surveys" is a recently hyped dark pattern that uses a huge number of questions along with fake spinners, and random interstitials to trick the user into entering an email at the end, due to the cost sunk into the onboarding experience.
In marketing/sales speak, you're actually generating yourself a huge number of dud leads this way, making your true conversion numbers actually worse than what they could have been if you only signed up "serious" customers.
If you insist on using an onboarding survey, place it after the signup email, and restrict only to questions, answers to which you actually use to generate the program for the user.