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by lxe
1045 days ago
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Thanks for the transparent response. Even if some or all answers are used to either fully customize the program for the user, or to place the user in a particular track, it's still a bad onboarding experience. The customer wants to see what your product is, what it does, how it does it specifically and succinctly, and how much it costs, front and center. These "onboarding surveys" is a recently hyped dark pattern that uses a huge number of questions along with fake spinners, and random interstitials to trick the user into entering an email at the end, due to the cost sunk into the onboarding experience. In marketing/sales speak, you're actually generating yourself a huge number of dud leads this way, making your true conversion numbers actually worse than what they could have been if you only signed up "serious" customers. If you insist on using an onboarding survey, place it after the signup email, and restrict only to questions, answers to which you actually use to generate the program for the user. |
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