[CydeWeys]

> {name of a local chain} - {neighborhood or city name}

Wait, what's wrong with this? This is just good practice. It's helpful to be able to, when communicating with someone, unambiguously refer to the exact location, e.g. Westville Chelsea v Westville East v Westville Hudson v Westville Wall Street.

[muricula]

Because on a map it's already implicit in where the pin actually is. You're staring at a pin in Westville Chelsea.

[CydeWeys]

You're not always looking at a map at all times though. If I verbally tell a friend "Let's meet up for lunch at Westville Chelsea", they can then unambiguously locate the exact one later on on their own.

Also, lots of people (especially visitors!) don't know where the neighborhoods actually are. So having the names of the locations in the pins is better than them struggling to figure out exactly which of a series of identically named pins is actually the right one in an area they don't know about.

[iggldiggl]

Problem is the same name is also used for lists of search results – having a neighbourhood name being displayed there can definitively be helpful to distinguish multiple branches of the same company, while also having a higher chance of being at least roughly recognisable to people as compared to specific street names (which is what Google currently displays for POI listings).

[scrollaway]

Yes exactly, if you want to, say, meet at a specific Marriott hotel and put it in directions, this helps disambiguate. Google Maps does a good job of it without, but will still show you completely different ones if you don’t have the unique-ish name.

[CydeWeys]

Every branch of a hotel chain should have a unique name, at least per city. Way too many mistakes get made otherwise.

[konspence]

I already know where I’m looking.

And the map TOS state it should be the business name.

I pointed this out as a UX problem, which it is.

[seb1204]

Business names have all this useless PTY LTD and not necessarily the differentiator that is required. E.g. two fast food chain places operated by the same franchise holder but are located on opposite sides of the highway. For me as map use I am interested in identifying the one on the lane Northbound in the list of search results while driving.

[mschuster91]

> I already know where I’m looking.

You do, because you're native to the area. The person you're talking to, possibly not.