[iggldiggl]

Problem is the same name is also used for lists of search results – having a neighbourhood name being displayed there can definitively be helpful to distinguish multiple branches of the same company, while also having a higher chance of being at least roughly recognisable to people as compared to specific street names (which is what Google currently displays for POI listings).

[scrollaway]

Yes exactly, if you want to, say, meet at a specific Marriott hotel and put it in directions, this helps disambiguate. Google Maps does a good job of it without, but will still show you completely different ones if you don’t have the unique-ish name.

[CydeWeys]

Every branch of a hotel chain should have a unique name, at least per city. Way too many mistakes get made otherwise.