[vxNsr]

Maybe it’s changed but back when I used zocdoc, they charged a flat rate and the only issue was being downranked once someone booked with you. Initially we had all appointments going through ZD (because why not, it was free and we didn’t need to spend time/money building our own appointment booking system, plus I think it integrated with our CMS), but changed that when it became clear there was no organic appointments because we were at the bottom of the list despite being highly rated.

It’s been nearly 10 years since I was involved in that practice so I have pretty stale info

[rmorey]

Yeah, it has changed. In 2019, they adopted a fee-per-booking model, in which the flat yearly fee is nominal (like, a hundred, not thousands) and providers pay ZD a fee (varies per speciality) per each new patient booking via the marketplace (i.e. not returning patients, and not patients who book via an embedded Zocdoc widget on the provider's site) The idea being, now they grow as providers' business grows, aligning incentives. There can be issues with that model as well, including the rules around no-shows.