[jsnell]

The stated goal of both is the same: to provide a privacy-preserving primitive for anti-abuse. Both explicitly state that the goal is not to exclude competing browsers or operating systems or to limit things like browser features or extensions.

You're just assuming that they're both lying about the motives, and making up the worst possible motives you can think of for each. I think in both cases you're wrong, and the stated goal is the actual goal. (Apple is not looking to lock down their platform with this, and Google is not thinking about ad blockers at all here.)

Their reasons for needing such an anti-abuse primitive are not the same, but the mechanisms are very similar, and the range of attestations they could provide without public opinion or regulatory backlash is probably almost identical.

[orangecat]

Google is not thinking about ad blockers at all here.

The first example in the WEI doc is enforcing that ads are viewed by humans: https://github.com/RupertBenWiser/Web-Environment-Integrity/...

[jsnell]

Sure, and that text has nothing to do with preventing the blocking of ads. It is not saying "humans shall be forced to watch ads", like you're implying. It is saying that bot clicks/views to ads should not count. (It is also saying that websites want proof of probable humanity, usually via captchas, and we should have better ways of doing that. But that aspect of the bullet point isn't really specific to ads in any way.)

[ryukafalz]

If you're pointing a gun at me, I don't care if you say it's your intention not to shoot.

Whether it's their goal or not to exclude competing/upstart browsers and operating systems, that will be the end result given the content of the proposed standard.

[yjftsjthsd-h]

I don't pay enough attention to comment on Apple, but of course I assume Google is lying; they're an adtech company trying to ship something that would make it trivial to break all adblockers. Why would you ever trust them?

[jsnell]

Because it is functionality they really need for other (legit!) reasons, and since trying to turn it into an anti-adblock technology would be a PR and regulatory nightmare, and make it harder to ship for the uses they actually need it for.

Lying tends to be stupid, especially for a company under so much scrutiny.