[yjftsjthsd-h]

I don't pay enough attention to comment on Apple, but of course I assume Google is lying; they're an adtech company trying to ship something that would make it trivial to break all adblockers. Why would you ever trust them?

[jsnell]

Because it is functionality they really need for other (legit!) reasons, and since trying to turn it into an anti-adblock technology would be a PR and regulatory nightmare, and make it harder to ship for the uses they actually need it for.

Lying tends to be stupid, especially for a company under so much scrutiny.