I'm not convinced that Hollywood really competes with TikTok. Going out for a movie date sounds a lot more interesting than "let's go flop on the couch and watch TikTok/YouTube all evening."
If it does look at the box office results this year or lack of them compared to the last few years ... many not opening and or close to 100 million seen in many prior years.
Could be a mix things from attention spans changing in various demographics to economics to increased spending in travel to other things.
You really couldn't have picked a worse weekend to make this call. Barbie, alone, is setting record numbers that are showing a pretty good recovery for the past few years.
I'm open to attention spans changing. Or demographics changing. Or both. My money, though, is pandemic hangover. I'm struggling to see how anything else comes even close in explanation power to, "we were in a pandemic."
My thoughts are based on the data above, other similar data Ive seen, my own shortening attention span and these years lackluster box-office compared to 2022 (movies from 2022 that opened above and or well above 100 million https://www.boxofficepro.com/the-top-10-movies-of-2022-at-th...)
To me Hollywood needs to worry even more so the writers, actors and etc ... a younger demographic the future's attention span looks to be elsewhere and they aren't paying to watch their media.
The numbers for movies took an obvious hit during the pandemic. There could be other explanations, of course; but it will be hard to avoid the elephant in the room that is the pandemic.
This will be true for basically all markets. There was an obvious shock during the past few years that is already explanatory for so many problems. No need to hunt for others.
But, even the article you linked is about how the market "continued its recovery in 2022." By the accounting, with the record breaking weekends we just had, this year seems set to be larger than last. Sure, it isn't larger than the past two combined, but that is hardly damning.
Cool I'll stick to my out of the box thinking ...it's never popular on here but in the end future proves to be on the money
in a few years we will see many streamers Consolidate and to compete against the biggest streaming apps YouTube and TikTok more free offerings will be available and or cheaper ones. Hollywood
'S push to go AI is a smart money saving one