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by RankingMember
1055 days ago
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My opinion as well unless we're talking their "Blonde Roast", which is somehow decent despite Starbucks' apparent burnt-flavor bias. I think the reason Starbucks stays afloat is not their coffee, but their 900 calorie "coffee drinks", which they market such that people can pretend to be coffee snobs while drinking what are essentially milkshakes. |
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I don’t think very many of their urban or suburban customers in the US have this hang up - they sell out of Target and hospitals amongst other things.
There are enough 3rd wave coffee shops around of varying levels of snobbery that people are aware of what’s available.
Starbucks gives familiarity and consistency.