[jerlam]

I'm impressed that the Craftsman brand, without any manufacturing capability since it was all outsourced, and its reputation falling due to lower quality tools and its association with dying Sears, still sold for nearly a billion dollars.

[bombcar]

Even now it's probably one of the more recognizable brand names among "the general public" even if tradesmen and those in the know wouldn't touch it with a 10 foot pole.

[spiritplumber]

So the memetic inertia, by itself, with nothing to back it up, is worth $1B? That's frightening.

[bombcar]

You can troll bankruptcies to see what the brand goes for sometimes, I know someone bought the ToysRus brand and stuck them inside Macy's for some reason.