[bombcar]

Even now it's probably one of the more recognizable brand names among "the general public" even if tradesmen and those in the know wouldn't touch it with a 10 foot pole.

[spiritplumber]

So the memetic inertia, by itself, with nothing to back it up, is worth $1B? That's frightening.

[bombcar]

You can troll bankruptcies to see what the brand goes for sometimes, I know someone bought the ToysRus brand and stuck them inside Macy's for some reason.