[xyzzy_plugh]

You linked a revenue forecast.

> In terms of domestic sales, about 64.2 billion U.S. dollars were registered in off-premise retail sales. Only 43.8 billion dollars in on-premise sales were recorded in 2021. While this is an increase from the large decline in 2020 due to the COVID-19 pandemic, it is still below pre-pandemic levels.

> Craft rebounded in 2021 and saw its largest share of the beer market ever even though dollar sales of craft beer remained below their peak. This indicates that although Americans are drinking less beer overall, they are more often opting for craft brews.

https://www.statista.com/topics/1654/beer-industry-in-the-un...

I just looked this up now, but it's been a recurring topic to read reports about since the start of the pandemic.

[veave]

Uh? What are people drinking instead?

[ghaff]

Hard seltzers (bleh) seem to be one thing that's increased considerably in popularity.

[veave]

I tried those and I was unimpressed. It's like a watered down, sugary, fizzling cocktail.

[tesseract]

I mean, what did you expect from a product category that was basically born of the question "how can we use modern food science to create a product that appeals to vodka-soda drinkers, but falls under the tax regime of a beer?"