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by evandale 1079 days ago
You left out important context:

> for the enthusiastic, apple is going to make it as low-friction as possible.

Going to a store is not low friction for an enthusiast. We've already established that the price tag shuts out all but the enthusiast.

Apple enthusiasts will do anything to buy Apple products.
1 comments
scarface_74 1078 days ago
An Apple enthusiast not willing to go to the Apple Store? When I went to NYC, the Apple Store there was like nerd Mecca with people taking pictures in front of it.
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fomine3 1078 days ago
That's Apple enthusiast. I think xR enthusiasts (who mildly prefer using Apple products) don't like to visit jammed Apple Store.
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scarface_74 1078 days ago
Who do you think is going to buy a $3500 Vision Pro if not Apple enthusiasts?
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fomine3 1078 days ago
Why xR enthusiasts don't? Though population is smaller, I suspect that they want to buy it more than average Apple enthusiasts (for %). They may already imagined use cases. They know that equip HMD is okay. xR sometimes needs enough big room but Apple enthusiasts haven't prepared for it.
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catchnear4321 1078 days ago
you underestimate apple enthusiasts. they may not have already prepared, but the device isn’t already out.

besides, not all apple enthusiasts are wealthy. some will prepare last minute, by selling furniture to make space and help fund the headset. it doesn’t matter if that sounds silly, if it happens.

this is why apple goes slow. bring the ecosystem enthusiast to the object by attempting to integrate the object into the ecosystem first. start with the most eager, guide them in, let them deal with the growing pains, convert enough to full believers in the new object.

public-ish beta with an exclusive-ish signup fee.

apple isn’t merely training enthusiasts in how to use a headset. they are training fans that sell product. enthusiasts talk. easiest way into the ecosystem is with a guide, and even better if that’s a friend or loved one not getting paid to do so.

the least important part about this product is the product. it’s expanding the ecosystem into new territory. show apple enthusiasts that perhaps they want to be xr enthusiasts.

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