Why xR enthusiasts don't? Though population is smaller, I suspect that they want to buy it more than average Apple enthusiasts (for %). They may already imagined use cases. They know that equip HMD is okay. xR sometimes needs enough big room but Apple enthusiasts haven't prepared for it.
you underestimate apple enthusiasts. they may not have already prepared, but the device isn’t already out.
besides, not all apple enthusiasts are wealthy. some will prepare last minute, by selling furniture to make space and help fund the headset. it doesn’t matter if that sounds silly, if it happens.
this is why apple goes slow. bring the ecosystem enthusiast to the object by attempting to integrate the object into the ecosystem first. start with the most eager, guide them in, let them deal with the growing pains, convert enough to full believers in the new object.
public-ish beta with an exclusive-ish signup fee.
apple isn’t merely training enthusiasts in how to use a headset. they are training fans that sell product. enthusiasts talk. easiest way into the ecosystem is with a guide, and even better if that’s a friend or loved one not getting paid to do so.
the least important part about this product is the product. it’s expanding the ecosystem into new territory. show apple enthusiasts that perhaps they want to be xr enthusiasts.