If this is real, $50,000 USD is a laughably small sum for the database. It reminds me of Dr. Evil's demand for 'one million dollars', you have to jack up the number to be taken seriously.
Was at a small startup. We kept begging CEO to raise prices so customers would take us seriously and stop laughing at us. Finally he tripled the prices.
We started landing new customers like crazy and in a few months got to 1,000 monthly paying customers. Same products.
No, it's more that if your prices are too low it's either a scam or you're terrible at business. In both cases, you're not a trustworthy business partner.
Or the 100 "sample" accounts are sourced from unrelated phishing and there is no breach. Most of the phishing emails I get lately are trying to get me to fill out a fake MS login page.
We started landing new customers like crazy and in a few months got to 1,000 monthly paying customers. Same products.