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by treeman79 1076 days ago
Was at a small startup. We kept begging CEO to raise prices so customers would take us seriously and stop laughing at us. Finally he tripled the prices.

We started landing new customers like crazy and in a few months got to 1,000 monthly paying customers. Same products.

3 comments

Customers might reasonably believe you won’t be able to provide the advertised service if the price is infeasibly low.
This is old-skool salesmanship. If you don't make it expensive, the sales prospect won't think it's valuable.

Apple has known this since they were founded.

No, it's more that if your prices are too low it's either a scam or you're terrible at business. In both cases, you're not a trustworthy business partner.
I'm immediately reminded of Dr. Evil's demand for... one million dollars!