The condescension is unnecessary and against the guidelines around here.
Did the phone company put your calls through to your competitor if you paid them to do that or would they be in big trouble for doing so. It's not "advertising" it's getting between you and your customers and tolling the infrastructure to the highest bidder.
The phone company was regulated very heavily as a utility just like google isn't.
Government regulates some parts of telecom business, a lot of it it doesn’t. I couldn’t find any regulations pertaining to yellow pages, that’s why I was asking. I doubt there are any.
Did the phone company put your calls through to your competitor if you paid them to do that or would they be in big trouble for doing so. It's not "advertising" it's getting between you and your customers and tolling the infrastructure to the highest bidder.
The phone company was regulated very heavily as a utility just like google isn't.