Government regulates some parts of telecom business, a lot of it it doesn’t. I couldn’t find any regulations pertaining to yellow pages, that’s why I was asking. I doubt there are any.
I could literally not care less about google's policy, as enforced by google. It is of zero relevance nor significance to anything at all.
Google have deliberately made ads much harder to distinguish from results. They have done so for money and it has been successful. No policy of theirs changes this, excuses this nor makes it go away nor makes it less relevant. I care as much about google's "policy" on google's clear misbehaviour as I do about mafia citing their "code" in a criminal trial. You should try assuming people lie for money when there are no consequences until shown to be otherwise.
Try all the standard, accepted and common google ad techniques on yellow pages ads and see how far you get. I'm betting on that being nowhere and usually because it is illegal.
So… no evidence? Putting ads at the top of the page is nothing like your original claim that Google lets advertisers impersonate other businesses. I didn’t ask if you care about Google’s policy on impersonation, but whether you have an example where I type business name X and Google shows me an ad that says it will take me to X but it takes me somewhere else.
What can or can’t be done in yellow pages is irrelevant. I also can’t click on things in yellow pages, does that mean presenting links should be illegal?
Perhaps this is the answer for how to treat google? Regulate them heavily and ensure they show the same thing to everyone?
Interesting suggestion you're making.