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by peter_d_sherman
1096 days ago
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Actually, when I think about it some more -- perhaps the broader topic area here is not necessarily that about "trust" or "social proofs" -- maybe it's about "Credibility" -- what causes a person or organization or business or business idea -- to have credibility (or apparent credibility as some cases may be) -- especially when large amounts of money, large financial transactions, large investments -- are at stake? Well, I don't know... but again, I reiterate that I think you're on to something with your observations... |
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The parent described 4 of the common heuristics of how we develop trust.
I work in cybersecurity, so I tend to mentally put a “how could these heuristics be abused to get a well intentioned employee/customer to misplace their trust in a scammer?” scenario.
When it comes to society, I have been trying to empathize with those poor souls who fell for QAnon, Stop the Steal, Flat Eartherism, and dozens of other farcical claims that millions of people have adopted, despite some of those people being extremely bright.
Your parent is not really “onto something”; they are just enumerating a few heuristics that marketers, salespeople, people of influence, scammers/conmen have known for millennia.