[crazygringo]

> Without Even A Heads Up

Since it only affects new users, and existing users on the plan remain, who cares about a "heads up"?

Maybe it's newsworthy that they dropped the cheapest plan going forwards, but it's not as though there's some expectation that plan changes for new members are supposed to be announced months in advance or something.

When I go to the grocery store and strawberries are now $4.99 instead of $2.99 last week, I don't complain the supermarket didn't give me a "heads up".

[cortesoft]

I mean, a ton of people complain about the rising cost of groceries.

[crazygringo]

But nobody complains that the grocery store didn't warn them in advance.

So why does the article's headline think that price changes are supposed to be pre-announced? Netflix has done plenty of things that legitimately deserve criticism, but not pre-announcing a price change is a silly thing to judge them for.

It's a clickbait headline, trying to stir up outrage where it doesn't even make sense.

[rchaud]

Presumably the grocery store didn't have everybody's email address.

[crazygringo]

Netflix doesn't have these people's e-mail addresses either. Because this is about increasing the price for new customers, not existing ones. And it has no idea who's going to sign up.

(Also, grocery stores very often do have the e-mail addresses of most of their regular shoppers, if they use a rewards program in order to get sale prices. But they certainly don't use it to daily price hikes.)

[cortesoft]

Netflix has the email address for people who don’t have an account yet but might in the near future want to subscribe to the cheapest plan?