[crazygringo]

But nobody complains that the grocery store didn't warn them in advance.

So why does the article's headline think that price changes are supposed to be pre-announced? Netflix has done plenty of things that legitimately deserve criticism, but not pre-announcing a price change is a silly thing to judge them for.

It's a clickbait headline, trying to stir up outrage where it doesn't even make sense.

[rchaud]

Presumably the grocery store didn't have everybody's email address.

[crazygringo]

Netflix doesn't have these people's e-mail addresses either. Because this is about increasing the price for new customers, not existing ones. And it has no idea who's going to sign up.

(Also, grocery stores very often do have the e-mail addresses of most of their regular shoppers, if they use a rewards program in order to get sale prices. But they certainly don't use it to daily price hikes.)

[cortesoft]

Netflix has the email address for people who don’t have an account yet but might in the near future want to subscribe to the cheapest plan?