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by brudgers 1092 days ago
Sales.

Everything else lives on its exhaust fumes.

2 comments

Absolutely. The #1 competence for the business person at the nascent stage is sales. If you are great at this, almost nothing else matters. Growth fixes most problems. As PG wrote, “…if you get growth, everything else tends to fall into place. Which means you can use growth like a compass to make almost every decision you face.”

If you are great at everything besides sales, that won’t make any meaningful contribution.

That definitely makes sense to me in B2B startups because that’s where I’ve spent my career.

But what does “sales” look like in B2C startups, which is my current project?

I don’t know how sales work at your startup and it doesn’t matter.

It probably matters if you don’t know.

becoming the best sales person in your company before you start delegating and forming a sales team