[Solvency]

Don't you see? All that matters is those tasty conversions. They want your email. They want your conversion. What's that? You've converted already and want to login? Sorry, we've got more conversions to drive, can't be bothered.

[ryandrake]

I worked with a designer that actually told me this un-sarcastically. "My KPI is signups, not logins. Bury the login link. Existing users don't move the metric."

Metrics-based and KPI-based software development has ruined quality for decades.

[Tade0]

I've split tickets into smaller chunks because the number of tickets closed was my KPI at the time.

It's dumb and current me would just say that out loud and not participate in this circus.

[mikrotikker]

Reminds me of those explorers who paid the natives for every dinosaur bone they turned in, only to be horrified when they realized the natives were breaking the bones into as many pieces as possible to collect as much currency as possible.

[esafak]

This is what happens when you strongly tie promotions to metrics. Make sure you have the right ones, or don't do it. Left to his own devices, the designer would probably have done the right thing. It takes a bad incentive to make someone do something like this.

[immibis]

"Whatever you measure will improve. This is a warning."

[guestbest]

I wish sites only wanted email. Mostly they want to integrate with Google, Facebook and require a phone number.

[nerdponx]

I'm waiting for the day when we see an article about some government tax or bill-pay portal that only works with Facebook and Google login, no email.

[Nextgrid]

There are already some essential services that use ReCaptcha and require you to be stalked by Google and be on good standing with them.

[guestbest]

If you want to even more dystopian, imagine every separate account is taxed on every forum/chat apo and failure to report is tax fraud.