| In my experience running your own business is all about relationships. The fact is someone with capital to spend can deploy it to anyone, so why should they deploy it to you? Are you their cousin? Did you go to the same school? Met at a mixer? Before there is even a discussion about what you know and what you can do, or what your product is there is the question of who you are. I have been doing some Data Science consulting on the side and last year we did some analytics work for a government lottery and that contract came to us because one of my partner's girlfriend had a relationship with the team who needed the work done. Otherwise you would never hear about any of this stuff that is constantly flying around in the airwaves. The problem with this advice is that it's not any advice. Saying business is about nepotism is unattractive and doesn't really help you, other then to say, either you are social and good at forming relationships or find a partner that is. And moreover, you can't sell this advice in a coaching class. If you aren't a social butterfly the only way is to build those relationships over a long period of time and create trust. |
Building and keeping relationship *is work* even with your wife or kids it is not given. Building and keeping business relationship is even more work when you have to convince someone you don't know that you are worth something.
I call out nepotism only if you can clearly see someone is hired and does nothing or has no experience or skills for what they were hired for.
I got my friends/people I know hired to the company I work for, it was not walk in the park, I had to convince my friends that company is good place to work as they were highly skilled, which took me months ... guess what ... I had to spend also quite some time convincing managers that guy I propose will fit and then they still had to go through interviews and probation period.
From the outside or other employees perspective it might have looked like "X got Y into the company because they know each other and X is on good terms with management", they did not see how much work it was to "get good terms with management", they did not see how much legwork and checking up on my friends if they are available took.