[warrenm]

>This I think would be an 'ideal solution' - if we could achieve that with what we're building do you think it would be useful or would there be more problems you'd foresee?

What I "foresee" is you're going to end up devoting more and more effort into something that is not 'core' to your app/platform

Maybe that's a good thing

Maybe it isn't

Personally ... using another cliche, I prefer to not 'reinvent the wheel' when I can use a perfectly good one that already exists (maybe I need an axle adapter and gear box to connect ... but those are a lot easier to implement than the whole shooting match)

[rogansage]

I completely agree! What we're trying to build is a solution for other companies (not to build it for our own app) that hits that sweet spot in the middle - i.e. one that allows companies which currently have to make the trade off between the whole shooting match and the axel adapter... where they can build the bits they need to customise and buy the stuff they don't

Do you think a best of both worlds solution would be valuable? (even if not immediately obvious how it could be possible!)

[warrenm]

So you want to become an analytics platform/tool?

Go for it

You've got some big players in the space already (some entrenched for decades) - but you may be able to find a niche you can serve better